About Trust Price Wills

Meet the Founder

Hello, I'm Ashley — and I'm Here to Help

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I founded Trust Price Wills because I believe every family in South Wales deserves access to professional, affordable estate planning — delivered by a real person who genuinely cares about getting it right.

Too many people put off making a will because they assume it will be expensive, complicated or involve a formal office appointment. I set up Trust Price Wills to change that. I come to you, I explain everything in plain English, and I charge a fair fixed price — no hidden fees, no legal jargon, no pressure.

Having worked in estate planning for over a decade, I've seen first-hand what happens when families are left without the right documents in place — the stress, the delays, the disputes and the heartbreak. I've also seen the enormous relief that comes when everything is properly arranged. That's what drives me every day.

Based in South Wales and proud of it — I cover the whole region, from Cardiff and Swansea to the Valleys and beyond, at times that work for you, including evenings and weekends.

Proudly South Wales

Local Knowledge, Local Care

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There's something important about working with someone from your own community. Ashley lives and works in South Wales — this isn't a distant call centre or a national firm that parachutes in consultants. It's a local business built on local relationships and local trust.

Ashley understands the communities of South Wales, the concerns that families here face, and the importance of affordable, accessible services in every corner of the region — from the city centres of Cardiff and Swansea to the valley communities of Merthyr, Rhondda and beyond.

We cover the whole of South Wales. If you're unsure whether we reach your area — just call us. We almost certainly do.